CLIENT: THE PHARM
The Pharm is a cannabis and wellness company that delivers boutique quality plants and products to the market. The company operates one of the largest growing facilities in the region.
CHALLENGE
The biggest obstacle was creating a visual identity that appeals to investors and stakeholders while avoiding the stigma and cliché elements that are usually attached to cannabis and marijuana.
SOLUTION
Our solution was to focus on the science of the pharmaceutical use of medical marijuana. The short term goal during the growth and investment was to showcase the growing capabilities to bring the product to market which highlighted the expansive facility and process.
THE BRAND IS ELEMENTAL
The visual palette and elements of the brand was to create a sense of stability in a market that was new and primary in flux to ease any apprehension from potential investors or partners. This was done by careful use of imagery, colors and elements without seeming inauthentic or superficial.
It was also important to further support the brand promise that the company was a wellness business to support customers in need of medical marijuana. This was accomplished by focusing on three elements that were defined through color profiles.
Stability / Adaptability / Potentiality
